In the mid-1980's, the south end
of Main Street in Greenville, South Carolina looked like many
other downtowns across the country - empty store fronts, vacant
lots, and a rapidly diminishing business community.
The City of Greenville decided
it was time to rejuvenate what had been the very heart of downtown,
and in 1985, Mayor Bill Workman appointed a citizens' committee
to investigate building a performing arts center. The committee
then hired C.W. Shaver Inc. to conduct a feasibility study of
the project.
At the same time, Greenville attorney
David Freeman proposed a unique public-private fundraising partnership
for such a center. Through his encouragement, three branches of
Greenville's Peace family kicked off a capital fund drive by pledging
$10 million in the memories of Roger C. Peace, B.H. Peace, Jr.,
and Frances Peace Graham - no strings attached.
On a six-acre site at the corner
of Main and Broad Streets there were three deteriorating buildings
- a factory building where wagons were produced for the Confederate
army during the Civil War, a textile plant built in the 1880s,
and a building which served as home of Duke Mayonnaise.
The city agreed to purchase the
land at Main and Broad Streets for the center, develop the site
at a cost of $6.02 million and then lease the land to The Peace
Center for $1 a year. They were joined by the county with a grant
of $1.25 million from accommodations tax money and the state contributed
an additional $6 million grant. In 1989, Dorothy Hipp Gunter,
an advocate of the arts, pledged $3 million for the 400-seat theatre
which bears her name.
The first Center for the Performing
Arts Foundation Board of Trustees consisted of five members: David
Freeman and Eric Amstutz of the Wyche, Burgess, Freeman and Parham
law firm; and Etca White, Frances MacIlwinen, and Betty Stall
representing the three Peace families.
Soon representatives from the Metropolitan
Arts Council and the Community Foundation joined the group. In
the summer of 1986, Fred Walker, former vice chairman of Henderson
Advertising, agreed to head up the fundraising campaign, which
raised $42 million from public, private, and corporate donors.
More than 70 percent of the funds came from the private sector.
The foundation hired Craig, Gaulden,
and Davis, a local architectural firm, to design the center with
the input of nationally-recognized acoustician, Larry Kirkegaard
and theatrical design firm, Jerit/Boys.
The late Currie Spivey chaired
a volunteer building committee which oversaw design and construction,
seeking input from the historical preservationists, performers,
and donors. Fluor Daniel managed the construction using local
and minority-owned contractors wherever possible.
In an effort to preserve Greenville's
heritage, the Foundation purchased the historic Coach Factory
and Sauer (Duke's Mayonnaise) buildings, restoring and incorporating
them into the complex.
In November 1990, the five-year
effort culminated with a weekend gala celebrating the completion
of The Peace Center for the Performing Arts.